Introducing PlacePlay

It’s been a long time coming, but we’re HAPPY to announce that PlacePlay has been (un)officially launched! We are also pleased to announce the release of Mobile Advertising Hub – a free resource for app developers to learn everything they need to know about mobile advertising.

So, what exactly is PlacePlay?  Good question.

- PlacePlay is our new location-based mobile gaming platform.  It’s in Feed Al right now and as of tomorrow, will be in Flipstones 2.

- PlacePlay is a platform that allows users to post their high scores to virtual leader boards wherever they’re playing such as a coffee shop, office or bus stop.

- By posting your score (we call it a ‘pl@y’) you earn virtual currency that buys you Boosts within the game, so you can play better/faster and beat your last score.

We think PlacePlay has the opportunity to change the way people think and play mobile games and so far, we’re on the right track.  Last week, PlacePlay made it’s beta debut in Feed Al with enthusiastic and encouraging feedback.  Tomorrow, we’re launching the completely re-built Flipstones – now titled Flipstones 2 which will also have PlacePlay integration…. exciting stuff!

For more info, we’ve created a new website for PlacePlay here:  www.placeplay.com.  So if you’re a developer, a merchant or a user, please check it out!  Or you can find us on Twitter (www.twitter.com/placeplay) or Facebook (http://www.facebook.com/pages/PlacePlay/158415817519401).